What is the most popular car hire provider in Iceland?

With an average price of ฿1,695/day, Hertz is the most popular car hire provider in Iceland, booking 75% more hire cars than any other provider.

What is the cheapest city to get a rental car in Iceland?

When visiting Iceland, it is typically cheapest to rent your car in Reykjavik where rental cars typically will cost around ฿1,690/day (0% less than the country average). The absolute cheapest rental car price in Iceland was found in Reykjavik for just ฿1,684/day.

What side of the road do you drive on in Iceland?

In Iceland, drivers are expected to drive on the right side of the road.

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Cheapflights insights for Iceland car rentals

Get relevant, data-driven information to help you hire a car in Iceland, including pricing trends, ideal booking times, and more.

How far in advance should I hire a car in Iceland?

Book your car hire in Iceland 16 days before your pickup date to maximise your savings. Car hire prices are around ฿2,026/day on average when booked 16 days ahead, which saves you 2,070% off the average price.

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What is the cheapest month to rent a car in Iceland?

The cheapest month to hire a car in Iceland is April, when you can expect to pay ฿1,910/day on average. The most expensive month to hire a car in Iceland is July (฿5,296/day on average). The average daily car hire price for each month is shown below. Keep in mind that prices will vary based on availability, when you book, and the type of car you hire.

January

฿2,204

February

฿2,989

March

฿2,374

April

฿1,910

May

฿3,250

June

฿3,815

July

฿5,296

August

฿4,617

September

฿2,886

October

฿2,626

November

฿2,166

December

฿2,528

Which car hire company has the most locations in Iceland?

keddy by Europcar has 21 locations throughout the area, more than any other company. Sunnycars has the second-highest number of locations in Iceland at 19.

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Top rental agencies in Iceland

Europcar

8.0

Very Good

33 reviews•17 locations

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Recent reviews

10.0

Wonderful|May 2025

It was great, everyone was very helpful.

10.0

Wonderful|Jul 2023

Nice and friendly staff at the counter. She show us some of the points to pay attention while driving, like paid parking in the city area, how to drive on the round-above, which tunnel needs to paid fee to use, etc. I rented a 7-seat caravan for five peoples plus 7 pieces of carry-on luggage.

8.0

Very Good|Nov 2021

The car was clean and we did not have any issues. We were unhappy about waiting in line almost an hour to pick up the car.

1.9

Poor|Sep 2021

Great until the end. At check-in, there was a tiny, and let me emphasize tiny, scratch on our windshield. I’m not convinced it wasn’t there at pick-up, but in any event, not billable damage. But bill me they did. Over $150. I highly recommend going over your car with a fine-toothed comb before leaving the facility at pickup. At least one other party was experiencing the exact same thing while we were there. Not acceptable, and I’m finished with EuropeCar. We travel to Iceland quite a bit, Hertz for me from now on.

3.9

Poor|Sep 2021

The line to pick up the car at the airport in Reykjavik took 2 hours, nightmare. The car was clean and nice and the drop off was quick and easy.

8.0

Very Good|Jun 2021

Friendly staff, and accommodating.

The car had been newer. The transmission was a bit sluggish. Otherwise, served our needs quite well.

1 out of 11

Hertz

8.3

Very Good

29 reviews•16 locations

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Recent reviews

10.0

Wonderful|Jul 2023

Staff at the counter were really good! Brakes squeaked a lot.

8.0

Very Good|Jul 2023

We needed better direction regarding navigation. Hertz offered no maps and provided inadequate guidance on way finding. However, once we returned to the office and asked for help, they provided excellent advice and help. Three different employees provided great service.

1 out of 10

Budget

7.9

Good

14 reviews•8 locations

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Thrifty

7.9

Good

22 reviews•8 locations

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Recent reviews

4.0

Mediocre|Aug 2025

Pickup experience was a nightmare. We waited for an hour and a half for our Thrifty number to be called, while dozens on Hertz customers who arrived later than us were able to pick up their rental. Not sure where the disconnect occurs, but Dollar and Thrifty customers are definitely not high-priority customers at KEF. They did however upgrade our vehicle after our aggravating wait, which helped soften the blow of waiting 90 minutes in the queue.

10.0

Wonderful|May 2024

Friendly

1 out of 8

Dollar

7.3

Good

20 reviews•8 locations

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Ice Rental 4x4

7.3

Good

11 reviews•6 locations

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Ice Rental Cars

6.6

Okay

10 reviews•5 locations

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Avis

8 locations

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Car rental FAQs

What is the most popular car hire provider in Iceland?
With an average price of ฿1,695/day, Hertz is the most popular car hire provider in Iceland, booking 75% more hire cars than any other provider.
What is the cheapest city to get a rental car in Iceland?
When visiting Iceland, it is typically cheapest to rent your car in Reykjavik where rental cars typically will cost around ฿1,690/day (0% less than the country average). The absolute cheapest rental car price in Iceland was found in Reykjavik for just ฿1,684/day.
What side of the road do you drive on in Iceland?
In Iceland, drivers are expected to drive on the right side of the road.

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Airport car hires in Iceland

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Cheap Car Rentals in Iceland

Cheapflights insights for Iceland car rentals

Get relevant, data-driven information to help you hire a car in Iceland, including pricing trends, ideal booking times, and more.

How far in advance should I hire a car in Iceland?

What is the cheapest month to rent a car in Iceland?

Which car hire company has the most locations in Iceland?

Top rental agencies in Iceland

Explore the leading car rental agencies in Iceland known for their outstanding service and extensive range of vehicles to choose from. There are currently 8 car rental companies in Iceland. Reviews were last updated on 20 October 2025.

Car rental FAQs

Find answers to frequently asked questions about car rentals in Iceland, including policies, requirements, and more. FAQs were last updated on 20 October 2025.

What is the most popular car hire provider in Iceland?

What is the cheapest city to get a rental car in Iceland?

What side of the road do you drive on in Iceland?

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